The battle to trademark matcha as counterfeits from outside Japan rise
As Japanese matcha producers struggle with the surge in demand, the industry is facing another problem — counterfeit matcha.
James Oaten is the ABC's North Asia correspondent, covering Japan, South Korea and North Korea. He was previously the ABC's South Asia correspondent based in New Delhi. During this time, he covered the COVID-19 pandemic extensively, including India's catastrophic Delta surge in 2021, and the Taliban takeover of Afghanistan. James has previously worked as a broadcast and digital journalist in ABC newsrooms in Melbourne and Darwin, as well as for flagship current affairs programs 7.30 and AM. He is a Walkley finalist and has won several media awards including Northern Territory Journalist of the Year.
As Japanese matcha producers struggle with the surge in demand, the industry is facing another problem — counterfeit matcha.
If you have been near a cafe recently, there's a good chance you have seen how popular matcha has become.
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