Greg Norman was the public face of LIV Golf for much of its time - now the Australian golfing great has signed off from the organisation. (Getty Images: David Cannon)
In short:
Greg Norman has called time on his links with the Saudi-backed LIV Golf tour, declaring the controversial competition had "changed the world" in four years.
The two-time major champion was the first public face of the breakaway LIV Golf, helping to sign up players like Bryson de Chambeau, Jon Rahm and Australia's Cameron Smith.
What's next?
Norman is still part of the Brisbane 2032 Olympic Games organising committee as an independent director.
Greg Norman's life-changing impact has been hailed after he officially signalled the end of his controversial spell as the figurehead of LIV Golf, while promising he has another adventure ahead.
The "Great White Shark" signed off from the Saudi-backed tour that he did so much to launch by declaring in a social media post on Thursday, they'd changed the golfing world over "four unforgettable years".
Norman had been the original face of LIV Golf as its CEO when it launched back in 2021 amid much rancour, dividing the game as he helped the lucrative new tour lure away major figures like Bryson DeChambeau, Jon Rahm, Phil Mickelson, Brooks Koepka and Dustin Johnson from the PGA Tour.
Indeed, on his Instagram post, he even used a photo of himself sharing in a "shoey" celebration with one of his most famous signings, fellow Australian British Open champion Cameron Smith.
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But his influence diminished rapidly after he was perceived as a divisive figure while the PGA Tour and LIV Golf started on the road to rapprochement over the past couple of years, and he was replaced by Scott O'Neill as CEO in January.
His contract ended last month, but it still felt like a surprise when he offered a lengthy post, effectively putting the seal on his time at LIV.
"After four unforgettable years, I have officially closed out my time with LIV Golf, and reflecting with nothing but gratitude, pride and achievement," it read.
"Together, we built a movement that changed the game globally. We created opportunities for both players and fans and broadene the ecosystem of golf.
"We truly globalised the game and expanded golf's reach to fans around the world. We brought entertainment, innovation and private equity into golf (including to the PGA Tour), positioning the sport as an asset class.
"It's been an incredible chapter, and I'm so proud of what we accomplished.
"My commitment to do what was and still is, the right thing for golf, the players and fans never wavered.
"Thank you to everyone who has been part of the journey with me during this time. I'll always look back on this time with great fulfilment and appreciation."
Where the two-time major winner will go next remains unknown, but the tireless 70-year-old is still part of the Brisbane Olympic Games organising committee as an independent director.
"As for what's next … stay tuned!" Norman teased in his post.
"Exciting times ahead. Onward to the next adventure."
Australian golfer Marc Leishman, a Ripper GC teammate of Smith, was among those who paid tribute to Norman after his announcement.
"He was exactly what LIV needed when he took on that role," Leishman said on Friday.
"He certainly changed my life for the better by inviting me to LIV and getting to know someone who I idolised as a kid, not only as a golfer but a businessman as well.
"So getting to know him better has been awesome over the last three or four years.
"He did an unbelievably good job for LIV and was one of the key people in making it what it is."
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